If you're a Real Estate Agent and you don't have a system for getting leads for your business - I will not hesitate to tell you this - your business is DEAD!
Your Real Estate leads drive your business which will get you more sales!
Well, today I will be sharing you my not-so-secret way of having a system that will drive your Real Estate business consistently day and night!
1. The secret way to getting a new flow of leads is to attract them, not begging for them.
There are a lot of Realtors who are still doing Door Knocking, Cold Calls and those who are begging for Referrals up to this day.
I am not against this strategies. In fact this things “may” get some results.
Well you see, the secret to getting a new flow of leads is to attract them, not begging for them.
These warm leads are those who already knew you even before you contact them and are waiting to be contacted by you ASAP.
I found that the fastest and the most efficient way to do is to utilize Facebook Marketing!
However most realtors always complained that “Facebook leads are junk!”
I understand that.
But the problem is that these average Real Estate Agent uses Facebook like everyone else.
Posting on their page even business page, boosting posts, video tours of their listings - may get them some results. But I tell you: it’s not enough!
The real secret sauce (where successful realtors don’t want you to know about) is to collect the lead’s contact information before you share the price, the address and even before you do CMA for them.
Here's the deal... unless you understand that Facebook is a FUNNEL and not a destination, not a brochure, not a branding or marketing piece, you'll never learn how to generate real leads using Facebook.
If you want to GROW your real estate business you should treat Facebook like the lead generating funnel it is.
2. The Money is in the follow-up (Don’t miss out on easy sales!)
So let’s say you have done what I have shared about attracting leads.
Now, you have this lead flows coming.
But how are you exactly following up your leads?
How much efforts do you exert to convert this leads into clients?
Well, you should know that you need to contact those new leads you generated within 5-10 minutes. It was even written on the Real Estate follow up bible! Lol If it didn't do well on the first call, then do the follow up call until they convert. However, most Realtors gave up on their third follow up call.
According to a 3-year study conducted by inside sales, the chance of getting the sale for the first call is only 30% but it dramatically rises up to 90% when done in 6 call attempts.Thus, you are leaving a lot of money on the table by not being persistent on your follow up calls.
A good rule of thumb when conducting a follow-up calls should be minimum of six.
You may ask, what is the best way to follow up Real Estate leads? Is it phone, text, or email? Well this is a bit tricky question! But the best answer is ALL OF THEM! Diversify your contact channels!
As you see, some people don’t want answering phone calls from unfamiliar numbers. There are also people who like to be contacted through text and emails at their own terms and time which has a less pressure on the lead’s side.
Do not just rely on one strategy and do not lose hope when your lead does not get back to your calls. Set up a follow up system where you can repeat the process over and over again.
3. There is no such thing as “Overnight Success” in Real Estate Business.
This is the most boring yet the secret sauce of having a successful Real Estate Business: Being Consistent.
Attracting Leads is not a one time event. It is something you need to incorporate in your daily activities. It is rather a process and need to be in your daily priority.
As what Ross Perot said: “Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown.”
Keep on persisting until you get great results for your business
These questions may help you align with your priorities:
What do I need to do with my money, skills and energy to attract leads?
What things will I incorporate into my daily activities and continue to do on a consistent basis over the long haul?